I consider myself as a sparring partner of CEOs, the executive board, marketing management, product management and service design to enable the joint development and deepening of a brand strategy or focusing the latter while filling it with life and adding new value to the brand. Additionally, my extensive experience in management  for  both  businesses  as  well  as

management for both businesses as well as agencies enables me to assume the responsibilities of interim/project management or complex implementation projects at the intersection of marketing/ product /service and communications. For this purpose I can also resort to assistance from experts that I personally value and know.