Come to the Island or how to attract advertising and media planning agencies onto the SAT.1 ad breaks!

Each year SAT.1 invites the employees of agencies to present to them the program of the upcoming year. The aim of the event is to - especially for new programmes - establish high confidence in the upcoming content that ideally is followed by reservations of advertising slots. A multisensory experience communicated the multi-staged marketing concept. With tons of sand the event locations were turned into actual sand islands accompanied by interactive activities and a corresponding framework program, which in turn created the desired lasting effect of this marketing event.