Siemens – Imagine the brand of a global company over 165years old, fueled with technology and innovation, but many only knewabout the consumer side of the business. At Siemens we needed a newoutside-in approach to help people understand the full breadth and depth of ourinventiveness and the impact we had on hundreds of millions of lives everyday. We needed to revitalize the Siemens brand.That’s a kind of a special challenge and we asked Peter Baumgartner to set up this very important program “Revitalize the Siemens brand” with us. He complemented our team with brand insights and best practices from other companies, which was very helpful in the exploration of suitable scenarios for Siemens. Peter’s open and collaborative style was most appreciated and helped us move forward. His creativity, business smarts, entrepreneurial spirit and branding expertise supported us to set up the right process to reload the brand especially fitting a global matrix organization. Another asset of Peter is that he has worked for both, Corporates and Agencies, meaning he can provide valuable insights on getting the best out of the relationship. This competencies helped us to select the best agency for a Brand Audit and Brand Strategy. Peter accompanied us also through this pitch process.
Mag. Birgit Berthold-Kremser, former Vice President Global Branding, Siemens AG, Munich
now Head of Corporate Branding and Communications, Swarovski AG, Wattens
"For me, Peter Baumgartner is THE branding expert in Austria. He combines an excellent feeling for the essentials of a specific brand and its positioning with the right skills for the implementation of a brand promise at all touch points. He believes in the close relationship of brand and business strategy – a key factor for the success of excellent brands.With the co-development of our new brand strategy as the basis for our “Wie ich will-Prinzip” he has proven his skills. However Peter is not only a brand expert he is also an accomplished manager. During his time at Austrian Airlines Peter Baumgartner was responsible for the cabin crews and the entire product management - a challenging task which forced his management skills due to over 2000 employees and the involvement of the workers council. He has perfectly fulfilled this role." Dr. Andreas Bierwirth, CEO T-Mobile Austria GmbH
Working with Peter Baumgartner is a real asset: many years of experience in various industries, critical thinker, always challenging, at the point and "board fit". In our brand project he was my ideal sparring partner.
Mag. Barbara Enzinger, Head Marketing-Communications, Clay Building Materials Europe, Wienerberger AG
"Brand awarness is important but that is just the beginning. What really counts is brand magnetism and the capability to create long-lasting brand relations. With his sharp eye for the customer journey Peter Baumgartner has x-rayed our brand enviroment and supports us along the way to a consistent and uniform brand image."
Dr. Kristin Hanusch-Linser, Head of Open Innovation Lab at Austrian Railways ÖBB
"One of the best in his field in Austria, if not THE best."
Mag. Martin Hehemann, VP Coporate Communications at Kommunalkredit AG, Vienna
"In a time when Siemens Austria evolved from a regional player in Austria to a cluster entrepreneur in CEE and in the public perception from a grey mouse to a high-tech company, Peter Baumgartner was head of the communications of the company. His creativity and ability to motivate his staff contributed substantially towards succeeding in this Transition."
Dipl. Ing. Dr.h.c. Albert Hochleitner, CEO Siemens Austria & CEE, ret.
"Our paths have crossed again. We got to know Peter Baumgartner as profound and constructive supervisoryboard member of Airplus. The project of sharpening of our brand promise and activating the »AirPlus« brand reunited us again. We especially appreciate Peters holistic approach, his knowledge and creativity. In addition, his network is extremely helpful for AirPlus. However, personal talks are still the most important basis for our cooperation!"
Hanno Kirsch & Dr. Wolfgang Schneider, CEOs AirPlus Air Travel Card VertriebsgmbH
"Producing good advertising is not hard: you just do it. It´s actually harder to get it »on air«. Therefore you need a partner on the customer side able to identify good advertisement as such. With Peter Baumgartner we found that perfect partner for us. Our joint campaign received several awards and mastered the challenge of internationality and digital medias."
Josef Koinig, CEO Jung von Matt Donau, Advertising Agency
"A great communicator with an unerring sense of what moves the recipient and how to get to him successfully. I had many discussions with Peter Baumgartner on the use of media and their specific role in people's lives. What sets him apart is his extensive knowledge and holistic approach. The rapid technological developments and their relevance to humans are an exciting debate, in which he especially sees creative opportunities. He manages the daily practical work with pragmatism - always aiming to achieve the best economic advantage. The basis of his work: Partnership and trust for constructive and productive cooperation."
Dr. Elisabeth Ochsner, former CEO UM PanMedia
"In my opinion Peter Baumgartner represents the ideal mix of creative and innovative ideas and reliable professional implementation. Due to his talent he learned early to handle great challenges,
with SAT.1 in Germany, with Siemens in communication, with Ogilvy or Austrian Airlines. Always focused and customized to the goal he provided each company new impulses that leaded to significant
progress. If he now devotes to brand management, I will continue to enjoy working with him in the future, as he always helped me to succeed."
Franz Prenner, Market & Mediaresearch ORF broadcasting
"work hard – he does.
earn money – he can.
have fun – not many have as much as he does
Working with Peter Baumgartner is creative, effective and a pleasure!"
Dr. Barbara Rett, Culture Grande dame
"What I appreciated most while working with Peter Baumgartner is that he as a creative professional is also down to earth. A pragmatic, who combines good ideas with cost awareness."
Mag. Peter Schönhofer, former CFO Magna Europe
"I supervised Peter Baumgartner, when he wrote his master thesis and therefore followed his career with great interest. The common thread running through all his working life is the topic brand.
His comprehensive understanding of the brand puts the experience of the brand for the customer in the center. Additionally, he takes great care to provide a solid theoretical base in his
Univ. Prof. Dr. Günter Schweiger, President of WWG (Association of Austrian Advertising Sciences)
"Brand orientation is, in my view in an increasingly complex world THE critical issue for businesses - no matter what industry. I have met Peter Baumgartner as particularly eloquent and technically very skilled professional who uses the construct brand to align all relevant business processes and enables all stakeholders to experience the brand values."
Dr. Petra Stolba, CEO Austrian Tourism Board
"Peter Baumgartner has a very comprehensive understanding of the brand and elevates it to a central task for the management. His often unorthodox and creative ideas and practices always
inspire and motivate me to rethink and find new ways to go. And yet Peter Baumgartner never forgets about the strategic relevance and the central position of an integrated brand management. His
credo »strong brands and strong companies belong together, this is the only way to secure corporate and financial success«."
Michael Vagedes, Member of the Board German Marketing Association, President Marketing Club Hamburg, CEO & Owner VAGEDES & SCHMID GmbH