Location: a 400 years old farmhouse in Pinzgau, Salzburg The process of brand-analysis concentrated within 48 hours. On basis of preparatory work the brand positioning will be developed or rather strengthened. External partners can also be included. The setting is a 400 years old farmhouse in Pinzgau, Salzburg. The »genius loci« combined with the experience living and cooking together under one roof will help to produce strong results while creating an opportunity to bond for the team responsible with the implementation.